Twitter for business offers quite a bit of potential if used appropriately, and could possibly create you a lot money.
Twitter isn't just a fad. Any time very high profile persons begin evangelizing Twitter, it's worthy of closer examination. Here's precisely what some of those gurus informed me:
Duct Tape Marketing's originator John Jantsch discovered three huge advantages of Twitter, "(1) I gain great insight after i ask questions, (2) let's admit it, I get traffic and also (3) people involved in Twitter spread our thoughts to brand-new places."
Tony Hsieh, Top dog of Zappos.com stated, "We've found that Twitter has become a great way for us for connecting on a more individual level with our personnel and customers. We employ it to help build the brand, not push direct sales. It'd be like wondering how does providing the telephone number for customer care translate into new business if they're mostly non-sales-related calls. Eventually, Twitter helps push repeat customers and also word of mouth, but we're certainly not looking to it as an easy method of driving quick sales."
Bestselling publisher David Meerman Scott said, "I have got personally connected with numerous people I normally wouldn't have, and I arranged an interview on NPR along with a big daily magazine using Twitter."
Copyblogger's individual Brian Clark said, "Twitter Search is surely an amazing way to observe what people are saying regarding your products or providers. For example, I'll do searches for Thesis Design and people will be asking them questions about our Live journal Theme. I'll use the response function to answer the particular question, which has generated direct sales. Plus, my personal answer creates knowing of Thesis for others that follow me. It's a type of constructive promotion."
Can Twitter in fact help my organization or is it a complete squander of my valuable time? Well known people engaged in it say yes!
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